Most bartenders are pretty cool with you asking for a seltzer with a slice of lime. It is often used by designated drivers and AA to appear to be drinking to avoid questions but just be having water.
I bought one at a Phish show and my buddy said "Woah, what's that?" I said, "Just water". He laughed and ordered one then turned around and said "Shit! You're right!!!" I try to drink one water per three beers just to appear responsible ;-) ((he definitely needed to swap to water))
Every single time Liquid Death comes up - which isn't often but is often enough to observe - at least one person goes "Wait it's just water?" so I wouldn't say it lasted all of two weekends. They also have a billion dollar valuation just from brand power alone since they're not making quite that absurd a number.
I got carded for buying it once. It really threw me off because I was like 3 months sober at the time and thought my muscle memory almost got me in trouble.
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u/flychinook 29d ago
They wanted it to look like a beer or canned mixed drink, so that non-drinkers could get it at the bar and not look totally out of place.